Corporate Portfolio

 

Corporate Portfolio


Work Examples

These projects reflect my work supporting organizations during periods of growth and transition. Across roles in product distribution, hospitality, and consulting, I’ve helped translate evolving products, services, and strategies into clear marketing, sales, and communication tools.

The work focuses on helping teams communicate effectively—introducing new programs, supporting clients in a changing landscape, and contributing to the renewal of established brands as they modernize and expand.

Together these examples show how thoughtful design and clear communication can help organizations move forward with clarity, strengthen client relationships, and support continued growth.

  • My work focuses on translating complex ideas into clear visual communication. I design materials that help organizations explain products, services, and strategy in ways that are practical, visually strong, and easy for teams and customers to understand.

    I’ve worked across retail, wholesale, hospitality, and the arts, developing campaigns, sales materials, and digital platforms that turn complex offerings into clear, useful communication. Much of my work supports teams and clients in articulating value through materials that are well crafted, purposeful, and aligned with broader organizational goals.

    Alongside my work in marketing and design, I maintain an active studio practice as an exhibiting artist. That experience continues to shape how I approach composition, clarity, and attention to detail—reinforcing the belief that strong visual thinking can bring structure and confidence to complex ideas.

    Across every project, I value respect for the people involved, integrity in the work produced, and solutions that are thoughtful, reliable, genuinely useful, and mindful of the communities they ultimately serve.

  • I was raised in the foothills of the Adirondack Mountains in a Mennonite community where work, craftsmanship, and service were part of daily life. The people around me shaped an early understanding of responsibility and resourcefulness. My grandmother often reminded us, “Waste not, want not.” Over time I came to appreciate this saying less as instruction and more as a reflection of a practical way of living—valuing effort, care, and making the most of what is in front of you.

    My professional path began in education, teaching art and interdisciplinary programs in schools across New England. Working with students, faculty, and administrators strengthened my ability to communicate ideas clearly, adapt to different audiences, and guide creative work from concept through completion.


Service Launch

Palmer’s first e-commerce initiative translated a new operational service into clear visuals and messaging, helping customers adopt digital ordering.

Sales Materials

Design supporting sales conversations by translating services, products, and operations into clear one-pagers and tools that communicate value quickly.

Client Partnership

Client collaboration across Palmer’s territory using imagery, menu support, and guidance to help restaurants present food well and strengthen partnerships.

Sales Communication Presentations

Sales and service presentations designed to communicate capabilities clearly to teams and prospective clients.

Instructional Video Content

Instructional videos developed to help sales teams, clients, and retail customers better understand products, preparation methods, and services.

Brand Refresh

Following a change in ownership, Tug Hill Vineyards refreshed its brand identity. I led the visual system honoring regional heritage while positioning the winery for growth.